Quality with attitude since 1930.
Selected brands – clear origin, impressive quality
There is a story behind every brand. Tradition, passion, and responsibility shape their origins and guarantee meat quality that meets the highest standards.
As diverse as your taste.
Our brand world
O,HEIDE! – Meat reimagined
Origin & soul of the brand
O,HEIDE! is rooted in the passion of a family that has been dedicated to the meat trade for generations. From a small butcher's shop to livestock trading and wholesale: the family tradition flows directly into every phase of the brand – and at the same time, it carries the loving name of the grandmother “Heide” in its heart. The brand thus stands for living tradition in the third generation of the Fritz family.
Highest quality & transparency
With a clear focus on first-class meat quality, O,HEIDE! offers selected cattle breeds – Angus, Brahman, and Hereford – from the vast, sun-drenched landscape of Argentina. No other company pays as much attention to selecting the best young animals. These are kept on the pastures of Santiago del Estero all year round – the result: tender, flavorful meat that meets the highest standards.
Responsible sourcing & production methods
The meat supplier Forres-Beltrán S.A. in northwestern Argentina stands out for its environmental awareness: modern wastewater management enables reuse and protects local resources. With consistent water conservation and efficient energy use, the company ensures sustainable ecological management and guarantees that meat quality does not come at the expense of the environment.
The essence of values at a glance
- Passion & Tradition:
Hingabe seit Generationen - Top quality:
Carefully selected young animals provide tender, flavorful cuts.
- Traceability & transparency:
Seamlessly traceable back to the farmer - Animal welfare & environmental awareness:
Species-appropriate husbandry and ecologically responsible production - Feeding:
grassfed
Hikari
Ein Stück Japan auf deinem Teller
HIKARI bedeutet „Licht“ – und genau das bringen wir auf den Teller.
Wagyu ist nicht einfach Rindfleisch, sondern ein kulturelles Erbe Japans: Jahrhunderte der Zucht, Respekt vor dem Tier und meisterhaftes Handwerk.
Jede Scheibe HIKARI Wagyu erzählt von Geduld, Sorgfalt und Hingabe – ein Stück Japan, das bleibt.
Feine Marmorierung: Butterzart & aromaintensiv
Wagyu ist einzigartig – genetisch veranlagt, Fett fein ins Muskelgewebe einzulagern. So entsteht die typische Marmorierung: butterzart, saftig und aromaintensiv.
Strenge Selektion, schonende Aufzucht und die A5 und A5+ Marmorierung stehen für kompromisslose Spitzenqualität – direkt aus Japan importiert.
Mehr als Fleisch: Eine Geschichte von Respekt und Geduld
Unsere Tiere wachsen in renommierten Regionen Japans auf:
Kagoshima & Miyazaki (Kyushu) – mildes, beständiges Klima und nährstoffreiche Böden.
Klare Luft, frisches Quellwasser, fruchtbare Böden.
Stressarme Haltung, ausgewogene Fütterung und achtsame Betreuung sichern die außergewöhnliche Marmorierung und den reinen Geschmack.
The essence of values at a glance
- Passion & Tradition:
Gelebtes Zuchterbe über Generationen. - Top quality:
A5 und A5+ Marmorierung, zarte Textur, intensives Aroma.
- Traceability & transparency:
Lückenlos – vom Hof bis zum Teller. - Animal welfare & environmental awareness:
Stressarme Haltung, verantwortliche Aufzucht. - Feeding:
Speziell abgestimmt für feine, gleichmäßige Marmorierung.
Grande Beef – Passion meets heritage
Passion meets heritage
For decades, Grande Beef Argentina has been synonymous with pure passion and excellent meat quality. As a brand with roots in the South American premium meat market, Grande Beef has become indispensable when it comes to the highest standards and authentic meat enjoyment.
The new success story – Uruguay
In 2025, a new chapter began: Grande Beef chose Uruguay as its new country of origin—a destination that has long been known to connoisseurs, but has so far been considered more of an insider tip in Europe.
Uruguay stands for natural grazing, which gives the meat an intense, authentic flavor. This is complemented by 120 days of grain-fed rearing, which ensures particularly tender marbling. The result is a distinctive taste experience that combines tradition and modern culinary culture.
Unmatched quality
GrandeBeef stands for selected, consistent premium quality – for decades.
The essence of values at a glance
- 100% Angus from Uruguay:
The finest cattle breed for the highest meat quality. - Animal Welfare certified:
Responsible animal husbandry as a foundation.
- Intensely aromatic meat flavor:
The best of nature and nutrition.
La Morocha
Tradition & Origins
Marfrig has long been synonymous with excellence in Argentine beef processing. As one of Argentina's leading meat processing companies, it combines decades of experience with state-of-the-art technology. Its plant is one of the most advanced in Latin America, with an impressive processing capacity of 1,800 head of cattle per day.
Premium quality & transparency
The secret to the outstanding meat quality lies in the careful selection of cattle breeds:
Only breeds such as Angus and Herford are slaughtered, which are raised on the fertile pastures of Argentina. Through a consistent farm-to-fork concept, Marfrig ensures complete traceability, animal welfare, and sustainable animal husbandry.
Quality assurance at the highest level
Beyond its farm quality programs, Marfrig has established a comprehensive quality and food safety system based on the HACCP standard and certified by the British Retail Consortium (BRC). Thanks to state-of-the-art IT systems, the brand offers full transparency—from the farm of origin to final processing.
Global ambition – regional responsibility
Whether fresh or frozen, La Morocha products impress customers worldwide with their consistency and premium quality. By investing in modern packaging processes, the brand meets the retail sector's growing demand for safely packaged, high-quality beef.
The essence of values at a glance
- Experience & Tradition:
A leader in beef breeding and processing in Argentina for over 50 years. - Premium quality:
Britische Rassen auf idealem Weideland. - Maximum transparency:
Traceability “from farm to slaughterhouse.”
- Safety & Certification:
HACCP and BRC certified quality management. - Feeding:
Grain- and grass-fed beef
ANB Argentine Beef – Argentine meat artistry in perfection
Origin & Passion
The ANB brand stands for the highest quality meat, born of a deep-rooted family tradition. As a brand of Azul Natural Beef S.A., a leading Argentine producer, it brings together the experience of two families – with over a century of connections between Europe and Argentina.
Premium quality from the pampas
The meat comes from carefully selected breeds of cattle that are raised under the best conditions on the vast, unspoiled pastures of Argentina. Thanks to tailored feeding programs and strictly controlled processes from calf to fully matured cattle, ANB stands for tender, aromatic quality of the highest standard. This quality can not only be tasted, but also recognized by the outstanding marbling.
Awards & international recognition
Since 2019, Azul Natural Beef S.A.'s brands have won over 15 awards at the prestigious World Steak Challenge, including the title of “South America's Best Steak” in 2023. These honors reflect the brand's uncompromising passion for excellence.
Certified security & transparency
Through the Certified Angus Beef label and Kosher and Halal certifications, combined with strict standards such as BRC, HACCP, GMP, and SOP, Azul Natural Beef S.A. guarantees maximum safety, traceability, and animal welfare from start to finish.
The essence of values at a glance
- Tradition:
Deeply rooted in Argentine family history and European heritage. - Authenticity:
From the endless expanses of the pampas – unspoiled and natural. - Your Excellency:
Internationally awarded for taste, tenderness, and quality.
- Safety:
Certified production chain with animal welfare standards. - Globality:
In demand worldwide – available in the most exclusive markets. - Feeding:
Grain- and grass-fed beef
Frigorífico Forres Beltrán – Innovation, quality, and responsibility from northern Argentina
Origin in regional strength
Frigorífico Forres Beltrán S.A. was founded entirely with Argentine capital and was established as part of the industrial promotion program in the province of Santiago del Estero. The plant is located in Ingeniero Forres, a region known for its dynamic growth in livestock farming, with over 1.5 million head of cattle.
Driving force for sustainable development
The plant is characterized by modern operations with customized maintenance programs and the highest quality standards. In addition, investments have been made in highly efficient wastewater management—with biological reactors that enable large-scale water reuse. Electricity and water consumption are controlled by measurement technology—an investment in the region's environmental responsibility.
Excellence through quality and safety
Forres Beltrán offers first-class raw materials for excellent meat quality. Internal systems ensure food safety through rigorous controls at all stages of production. The company relies on a quality management system that is certifiable according to Global Food Safety Initiative (GFSI) standards. This ensures authenticity, safety, and excellent standards—from raw materials to delivery.
Global presence, recognized trust
With over 400 direct jobs, Forres Beltrán is a major employer in the region. At the same time, export approvals have been obtained for demanding markets worldwide, including the EU, USA, China, South Africa, and others—including Halal certification and BRCGS V9 standard for process quality, as well as an animal welfare award.
The essence of values at a glance
- Regional roots:
Fully Argentinized foundation – a driving force for development in northwestern Argentina. - Sustainable production:
Modern wastewater management and resource conservation as an environmental focus. - Quality in action:
Premium raw materials, strict safety processes – GFSI compliant.
- Workplace engine:
Over 400 direct jobs – stabilizing role in the region. - Global market orientation:
Export to demanding markets, with Halal & BRCGS certification.
Friboi – Brazil's meat specialist in quality and transparency
Leading & internationally recognized
The history of Friboi begins in 1953 in Anápolis, in the Brazilian state of Goiás.
The company was founded by José Batista Sobrinho – at that time a small cattle slaughterhouse with a daily capacity of only five animals.
With dedication, hard work, and a clear vision, he laid the foundation for what would later become one of the most important meat brands in the world.
Internationally successful brand
For over 70 years, Friboi, the beef brand of the JBS-Gruppe, for premium quality, trust, and Brazilian meat expertise.
What began as a regional family business is now a internationally successful brand – Present in countless households and valued worldwide for its superior quality and consistent traceability.
Highest quality & complete traceability
With the launch of the 2018 „Guarantee of Origin“-Programm Friboi sets new standards in terms of transparency and food safety.
The program ensures complete traceability—from farm to consumer—and covers key issues such as Sustainability, animal welfare, quality, and traceability ab.
Since 2023 there are also processed products part of this certification.
Trust through communication
Under the motto “Carne confiável tem nome” – “Trustworthy meat has a name” Friboi launched a national communication campaign with prominent brand ambassadors.
It stands for Transparency, credibility, and proximity – Values that have shaped the company since its founding and strengthened the trust of its customers.
The essence of values at a glance
- Tradition & market leadership:
Leading in Brazil for decades, strong brand awareness. - Transparenz & Rückverfolgbarkeit:
Through the Guarantee of Origin program with extended certificates. - Safety & Quality:
Strict audits, HACCP, and modern laboratories ensure food safety.
- Innovation & Sustainability:
Research into biofuels from animal by-products. - Trust & Communication:
Strong brand campaigns with credible claims and powerful communication.
Bustos y Beltrán – Argentine meat tradition meets global top quality
Roots & pioneering spirit
Bustos y Beltrán S.A. was founded in 1964 and has established itself as a leading meat processor in the province of Córdoba. Originally focused on the domestic market, the company has been shaped over decades by family tradition and modern foresight.
Location & Responsibility
Based in Juárez Celman, Córdoba, the production facility is located in the heart of Argentina's livestock industry – ideally situated for the highest meat quality thanks to close cooperation with local farmers. The plant provides secure employment for over 300 workers.
Quality & Innovation
Since 2019, a comprehensive modernization program has been in full swing: investments are being made in the expansion of the slaughtering and cutting areas, new cold stores, strong quality assurance structures, and improved infrastructure—all with the aim of meeting the highest standards.
Globalization with a firm footing
Bustos y Beltrán has consistently taken steps to become an export brand. Today, the company supplies markets such as the EU (Germany, Spain, Netherlands), USA, Brazil, Peru, Singapore, Chile, Vietnam, Hong Kong, South Africa, and as far afield as Guinea, Ghana, Mozambique, and Tanzania.
The essence of values at a glance
- Tradition & Experience:
Over 60 years of expertise in meat processing since 1964. - Regionality & Responsibility:
Deeply rooted in Córdoba, with a long-term commitment to the community and to jobs.
- Modernity & Quality:
Comprehensive investment program for infrastructure and quality assurance since 2019. - Global claim:
International presence – from Europe to the USA to Africa and Asia.
