{"id":1007,"date":"2025-09-18T11:37:40","date_gmt":"2025-09-18T09:37:40","guid":{"rendered":"https:\/\/fritz.dev-nf.de\/?page_id=1007"},"modified":"2025-10-27T14:43:52","modified_gmt":"2025-10-27T13:43:52","slug":"markenwelt","status":"publish","type":"page","link":"https:\/\/www.fritz-fleischhandel.de\/en\/markenwelt\/","title":{"rendered":"Brand world"},"content":{"rendered":"
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Quality with attitude since 1930.<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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Selected brands \u2013 clear origin, impressive quality<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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There is a story behind every brand. Tradition, passion, and responsibility shape their origins and guarantee meat quality that meets the highest standards.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tMore about us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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As diverse as your taste.<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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Our brand world<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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O,HEIDE! \u2013 Meat reimagined <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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Origin & soul of the brand<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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O,HEIDE! is rooted in the passion of a family that has been dedicated to the meat trade for generations. From a small butcher's shop to livestock trading and wholesale: the family tradition flows directly into every phase of the brand \u2013 and at the same time, it carries the loving name of the grandmother \u201cHeide\u201d in its heart. The brand thus stands for living tradition in the third generation of the Fritz family.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Highest quality & transparency<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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With a clear focus on first-class meat quality, O,HEIDE! offers selected cattle breeds \u2013 Angus, Brahman, and Hereford \u2013 from the vast, sun-drenched landscape of Argentina. No other company pays as much attention to selecting the best young animals. These are kept on the pastures of Santiago del Estero all year round \u2013 the result: tender, flavorful meat that meets the highest standards.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Responsible sourcing & production methods\u2028<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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The meat supplier Forres-Beltr\u00e1n S.A. in northwestern Argentina stands out for its environmental awareness: modern wastewater management enables reuse and protects local resources. With consistent water conservation and efficient energy use, the company ensures sustainable ecological management and guarantees that meat quality does not come at the expense of the environment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The essence of values<\/strong> at a glance<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t
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  • Passion & Tradition:\u2028<\/strong>
    Hingabe seit Generationen<\/li>
  • Top quality: \u2028<\/strong>
    Carefully selected young animals provide tender, flavorful cuts.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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    • Traceability & transparency:\u2028<\/strong>
      Seamlessly traceable back to the farmer<\/li>
    • Animal welfare & environmental awareness: \u2028<\/strong>
      Species-appropriate husbandry and ecologically responsible production<\/li>
    • Feeding: \u2028<\/strong>
      grassfed<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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      Hikari <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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      Ein St\u00fcck Japan auf deinem Teller<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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      HIKARI bedeutet \u201eLicht\u201c \u2013 und genau das bringen wir auf den Teller.
      Wagyu ist nicht einfach Rindfleisch, sondern ein kulturelles Erbe Japans: Jahrhunderte der Zucht, Respekt vor dem Tier und meisterhaftes Handwerk.
      Jede Scheibe HIKARI Wagyu erz\u00e4hlt von Geduld, Sorgfalt und Hingabe \u2013 ein St\u00fcck Japan, das bleibt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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      Feine Marmorierung: Butterzart & aromaintensiv<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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      Wagyu ist einzigartig \u2013 genetisch veranlagt, Fett fein ins Muskelgewebe einzulagern. So entsteht die typische Marmorierung: butterzart, saftig und aromaintensiv.<\/p>

      Strenge Selektion, schonende Aufzucht und die A5 und A5+ <\/span>Marmorierung stehen f\u00fcr kompromisslose Spitzenqualit\u00e4t \u2013 direkt aus Japan importiert.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      Mehr als Fleisch: Eine Geschichte von Respekt und Geduld<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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      Unsere Tiere wachsen in renommierten Regionen Japans auf:
      Kagoshima & Miyazaki (Kyushu) \u2013 mildes, best\u00e4ndiges Klima und n\u00e4hrstoffreiche B\u00f6den.<\/p>

      Klare Luft, frisches Quellwasser, fruchtbare B\u00f6den.
      Stressarme Haltung, ausgewogene F\u00fctterung und achtsame Betreuung sichern die au\u00dfergew\u00f6hnliche Marmorierung und den reinen Geschmack.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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      The essence of values<\/strong> at a glance<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t
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      • Passion & Tradition:\u2028<\/strong>
        Gelebtes Zuchterbe \u00fcber Generationen.<\/li>
      • Top quality: \u2028<\/strong>
        A5 und A5+ <\/span>Marmorierung, zarte Textur, intensives Aroma.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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        • Traceability & transparency:\u2028<\/strong>
          L\u00fcckenlos \u2013 vom Hof bis zum Teller.<\/li>
        • Animal welfare & environmental awareness: \u2028<\/strong>
          Stressarme Haltung, verantwortliche Aufzucht.<\/li>
        • Feeding: \u2028<\/strong>
          Speziell abgestimmt f\u00fcr feine, gleichm\u00e4\u00dfige Marmorierung.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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          Grande Beef \u2013 Passion meets heritage <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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          Passion meets heritage<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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          For decades, Grande Beef Argentina has been synonymous with pure passion and excellent meat quality. As a brand with roots in the South American premium meat market, Grande Beef has become indispensable when it comes to the highest standards and authentic meat enjoyment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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          The new success story \u2013 Uruguay<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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          In 2025, a new chapter began: Grande Beef chose Uruguay as its new country of origin\u2014a destination that has long been known to connoisseurs, but has so far been considered more of an insider tip in Europe.<\/p>

          Uruguay stands for natural grazing, which gives the meat an intense, authentic flavor. This is complemented by 120 days of grain-fed rearing, which ensures particularly tender marbling. The result is a distinctive taste experience that combines tradition and modern culinary culture.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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          Unmatched quality<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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          GrandeBeef stands for selected, consistent premium quality \u2013 for decades.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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          The essence of values<\/strong> at a glance<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t
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          • 100% Angus from Uruguay:\u2028<\/strong>
            The finest cattle breed for the highest meat quality.<\/li>
          • Animal Welfare certified: \u2028<\/strong>
            Responsible animal husbandry as a foundation.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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            • Intensely aromatic meat flavor:\u2028<\/strong>
              The best of nature and nutrition.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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              La Morocha <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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              Tradition & Origins<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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              Marfrig has long been synonymous with excellence in Argentine beef processing. As one of Argentina's leading meat processing companies, it combines decades of experience with state-of-the-art technology. Its plant is one of the most advanced in Latin America, with an impressive processing capacity of 1,800 head of cattle per day.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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              Premium quality & transparency<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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              The secret to the outstanding meat quality lies in the careful selection of cattle breeds:<\/p>

              Only breeds such as Angus and Herford are slaughtered, which are raised on the fertile pastures of Argentina. Through a consistent farm-to-fork concept, Marfrig ensures complete traceability, animal welfare, and sustainable animal husbandry.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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              Quality assurance at the highest level<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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              Beyond its farm quality programs, Marfrig has established a comprehensive quality and food safety system based on the HACCP standard and certified by the British Retail Consortium (BRC). Thanks to state-of-the-art IT systems, the brand offers full transparency\u2014from the farm of origin to final processing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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              Global ambition \u2013 regional responsibility<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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              Whether fresh or frozen, La Morocha products impress customers worldwide with their consistency and premium quality. By investing in modern packaging processes, the brand meets the retail sector's growing demand for safely packaged, high-quality beef.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

              \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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              The essence of values<\/strong> at a glance<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t
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              • Experience & Tradition:\u2028<\/strong>
                A leader in beef breeding and processing in Argentina for over 50 years.<\/li>
              • Premium quality: \u2028<\/strong>
                Britische Rassen auf idealem Weideland.<\/li>
              • Maximum transparency: \u2028<\/strong>
                Traceability \u201cfrom farm to slaughterhouse.\u201d<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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                • Safety & Certification:\u2028<\/strong>
                  HACCP and BRC certified quality management.<\/li>
                • Feeding: \u2028<\/strong>
                  Grain- and grass-fed beef<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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                  ANB Argentine Beef \u2013 Argentine meat artistry in perfection <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                  Origin & Passion<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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                  The ANB brand stands for the highest quality meat, born of a deep-rooted family tradition. As a brand of Azul Natural Beef S.A., a leading Argentine producer, it brings together the experience of two families \u2013 with over a century of connections between Europe and Argentina.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                  Premium quality from the pampas<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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                  The meat comes from carefully selected breeds of cattle that are raised under the best conditions on the vast, unspoiled pastures of Argentina. Thanks to tailored feeding programs and strictly controlled processes from calf to fully matured cattle, ANB stands for tender, aromatic quality of the highest standard. This quality can not only be tasted, but also recognized by the outstanding marbling.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

                  \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
                  \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                  Awards & international recognition<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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                  Since 2019, Azul Natural Beef S.A.'s brands have won over 15 awards at the prestigious World Steak Challenge, including the title of \u201cSouth America's Best Steak\u201d in 2023. These honors reflect the brand's uncompromising passion for excellence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                  Certified security & transparency<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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                  Through the Certified Angus Beef label and Kosher and Halal certifications, combined with strict standards such as BRC, HACCP, GMP, and SOP, Azul Natural Beef S.A. guarantees maximum safety, traceability, and animal welfare from start to finish.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

                  \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                  The essence of values<\/strong> at a glance<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t
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                  • Tradition:\u2028<\/strong>
                    Deeply rooted in Argentine family history and European heritage.<\/li>
                  • Authenticity: \u2028<\/strong>
                    From the endless expanses of the pampas \u2013 unspoiled and natural.<\/li>
                  • Your Excellency: \u2028<\/strong>
                    Internationally awarded for taste, tenderness, and quality.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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                    • Safety:\u2028<\/strong>
                      Certified production chain with animal welfare standards.<\/li>
                    • Globality: \u2028<\/strong>
                      In demand worldwide \u2013 available in the most exclusive markets.<\/li>
                    • Feeding: \u2028<\/strong>
                      Grain- and grass-fed beef<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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                      Frigor\u00edfico Forres Beltr\u00e1n \u2013 Innovation, quality, and responsibility from northern Argentina <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                      Origin in regional strength<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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                      Frigor\u00edfico Forres Beltr\u00e1n S.A. was founded entirely with Argentine capital and was established as part of the industrial promotion program in the province of Santiago del Estero. The plant is located in Ingeniero Forres, a region known for its dynamic growth in livestock farming, with over 1.5 million head of cattle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                      Driving force for sustainable development<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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                      The plant is characterized by modern operations with customized maintenance programs and the highest quality standards. In addition, investments have been made in highly efficient wastewater management\u2014with biological reactors that enable large-scale water reuse. Electricity and water consumption are controlled by measurement technology\u2014an investment in the region's environmental responsibility.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

                      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                      Excellence through quality and safety<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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                      Forres Beltr\u00e1n offers first-class raw materials for excellent meat quality. Internal systems ensure food safety through rigorous controls at all stages of production. The company relies on a quality management system that is certifiable according to Global Food Safety Initiative (GFSI) standards. This ensures authenticity, safety, and excellent standards\u2014from raw materials to delivery.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                      Global presence, recognized trust<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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                      With over 400 direct jobs, Forres Beltr\u00e1n is a major employer in the region. At the same time, export approvals have been obtained for demanding markets worldwide, including the EU, USA, China, South Africa, and others\u2014including Halal certification and BRCGS V9 standard for process quality, as well as an animal welfare award.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

                      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                      The essence of values<\/strong> at a glance<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t
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                      • Regional roots:\u2028<\/strong>
                        Fully Argentinized foundation \u2013 a driving force for development in northwestern Argentina.<\/li>
                      • Sustainable production: \u2028<\/strong>
                        Modern wastewater management and resource conservation as an environmental focus.<\/li>
                      • Quality in action: \u2028<\/strong>
                        Premium raw materials, strict safety processes \u2013 GFSI compliant.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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                        • Workplace engine:\u2028<\/strong>
                          Over 400 direct jobs \u2013 stabilizing role in the region.<\/li>
                        • Global market orientation: \u2028<\/strong>
                          Export to demanding markets, with Halal & BRCGS certification.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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                          Friboi \u2013 Brazil's meat specialist in quality and transparency <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                          Leading & internationally recognized<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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                          The history of\u00a0Friboi<\/b>\u00a0begins in 1953 in\u00a0An\u00e1polis<\/b>, in the Brazilian state of\u00a0Goi\u00e1s<\/b>.
                          The company was founded by\u00a0Jos\u00e9 Batista Sobrinho<\/b>\u00a0\u2013 at that time a small cattle slaughterhouse with a daily capacity of only five animals.
                          With dedication, hard work, and a clear vision, he laid the foundation for what would later become one of the most important meat brands in the world.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                          Internationally successful brand<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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                          For over 70 years,\u00a0Friboi<\/b>, the beef brand of the\u00a0JBS-Gruppe<\/b>, for premium quality, trust, and Brazilian meat expertise.
                          What began as a regional family business is now a\u00a0internationally successful brand<\/b>\u00a0\u2013 Present in countless households and valued worldwide for its superior quality and consistent traceability.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

                          \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                          Highest quality & complete traceability<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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                          With the launch of the 2018\u00a0\u201eGuarantee of Origin\u201c-Programm<\/b>\u00a0Friboi sets new standards in terms of transparency and food safety.
                          The program ensures complete traceability\u2014from farm to consumer\u2014and covers key issues such as\u00a0Sustainability, animal welfare, quality, and traceability<\/b>\u00a0ab.
                          Since\u00a02023<\/b>\u00a0there are also\u00a0processed products<\/b>\u00a0part of this certification.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                          Trust through communication<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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                          Under the motto\u00a0\u201cCarne confi\u00e1vel tem nome\u201d \u2013 \u201cTrustworthy meat has a name\u201d<\/b>\u00a0Friboi launched a national communication campaign with prominent brand ambassadors.
                          It stands for\u00a0Transparency, credibility, and proximity<\/b>\u00a0\u2013 Values that have shaped the company since its founding and strengthened the trust of its customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

                          \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                          The essence of values<\/strong> at a glance<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t
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                          • Tradition & market leadership:\u2028<\/strong>
                            Leading in Brazil for decades, strong brand awareness.<\/li>
                          • Transparenz & R\u00fcckverfolgbarkeit:\u2028<\/strong>
                            Through the Guarantee of Origin program with extended certificates.<\/li>
                          • Safety & Quality: \u2028<\/strong>
                            Strict audits, HACCP, and modern laboratories ensure food safety.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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                            • Innovation & Sustainability:\u2028<\/strong>
                              Research into biofuels from animal by-products.<\/li>
                            • Trust & Communication: \u2028<\/strong>
                              Strong brand campaigns with credible claims and powerful communication.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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                              Bustos y Beltr\u00e1n \u2013 Argentine meat tradition meets global top quality <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                              Roots & pioneering spirit<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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                              Bustos y Beltr\u00e1n S.A. was founded in 1964 and has established itself as a leading meat processor in the province of C\u00f3rdoba. Originally focused on the domestic market, the company has been shaped over decades by family tradition and modern foresight.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                              Location & Responsibility<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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                              Based in Ju\u00e1rez Celman, C\u00f3rdoba, the production facility is located in the heart of Argentina's livestock industry \u2013 ideally situated for the highest meat quality thanks to close cooperation with local farmers. The plant provides secure employment for over 300 workers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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                              \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                              Quality & Innovation<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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                              Since 2019, a comprehensive modernization program has been in full swing: investments are being made in the expansion of the slaughtering and cutting areas, new cold stores, strong quality assurance structures, and improved infrastructure\u2014all with the aim of meeting the highest standards.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                              Globalization with a firm footing<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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                              Bustos y Beltr\u00e1n has consistently taken steps to become an export brand. Today, the company supplies markets such as the EU (Germany, Spain, Netherlands), USA, Brazil, Peru, Singapore, Chile, Vietnam, Hong Kong, South Africa, and as far afield as Guinea, Ghana, Mozambique, and Tanzania.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

                              \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                              The essence of values<\/strong> at a glance<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t
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                              • Tradition & Experience:\u2028<\/strong>
                                Over 60 years of expertise in meat processing since 1964. <\/li>
                              • Regionality & Responsibility: \u2028<\/strong>
                                Deeply rooted in C\u00f3rdoba, with a long-term commitment to the community and to jobs. <\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
                                \n\t\t\t\t\t\t\t\t\t
                                • Modernity & Quality:\u2028<\/strong>
                                  Comprehensive investment program for infrastructure and quality assurance since 2019. <\/li>
                                • Global claim: \u2028<\/strong>
                                  International presence \u2013 from Europe to the USA to Africa and Asia. <\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

                                  Responsible meat importer \u2013 Meat. Fish. Fresh.<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1007","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.fritz-fleischhandel.de\/en\/wp-json\/wp\/v2\/pages\/1007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fritz-fleischhandel.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.fritz-fleischhandel.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.fritz-fleischhandel.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fritz-fleischhandel.de\/en\/wp-json\/wp\/v2\/comments?post=1007"}],"version-history":[{"count":148,"href":"https:\/\/www.fritz-fleischhandel.de\/en\/wp-json\/wp\/v2\/pages\/1007\/revisions"}],"predecessor-version":[{"id":2827,"href":"https:\/\/www.fritz-fleischhandel.de\/en\/wp-json\/wp\/v2\/pages\/1007\/revisions\/2827"}],"wp:attachment":[{"href":"https:\/\/www.fritz-fleischhandel.de\/en\/wp-json\/wp\/v2\/media?parent=1007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}